Who I Am, and Why This Site Exists
Welcome to Raisond.tech, where I explore the meaning, intention, and the “why” behind the technology that shapes our world.
My name is Marcus Norrgren, and I have worked in tech in 15+ years across several domains and roles. The last 5 years I have spent specifically in the domain of data and AI. Technology as well as products and solutions we create affects us and our society in many ways. I have always been drawn to technology, from sci-fi movies to games to software products, but I also believe the purpose and meaning of technology and how it is applied is important. This topic is a dimension I wanted to be able to explore more.
This site is my “reasoned” response to a tech world obsessed with what a new tool can do, but rarely stops to ask why we are building it.
The name Raisond.tech is a play on “raison d’être”—our reason for being. I believe our technology must be in service to a human-centric purpose, and my work here is to explore, question, and test that intersection.
This is not a typical tech blog. It’s a transparent log something akin to a process or at least type sections, broken into three distinct modes of thinking.
## My Method: How This Site Works
My E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is built on a foundation of total transparency. I don’t believe in “gurus”—I believe in showing your work and an honest conversation that is open to challenge, questions, and hopefully something for others to build new ideas or dialogues on.
That’s why this site is organized into three pillars:
1. Thoughts (My Open Notebook)
Josef Nguyen makes a useful distinction between “thoughts” and “thinking.” He suggests that thoughts are the natural, passive stream of mental energy that constantly arises. Thinking, on the other hand, is the active, conscious process of engaging with, analyzing, and structuring those thoughts. The latter can often cause pain and suffering, the former is more of a natural process.
Simply view the Thoughts section as a strife towards capturing this passive stream; I do not claim to have successfully learned to separate the two. Think of these posts as the initial, passive observations about technology, society, and purpose. They are the “sparks” or the “what if” questions, shared before I’ve done more research, written articles or done some experiments. I will not guarantee that all thoughts will turn into articles or experiments.
These posts are open, personal reflections on technology and purpose. They are not deeply researched, and they don’t pretend to be. This is my “first-hand experience” notebook—a place for musings, half-formed questions, and observations. This is the starting point for the “why.”
2. Articles (My Grounded Research)
This is where some “Thoughts” are tested or expanded on. These are more grounded, researched arguments. This section is split into two formats:
- Curated Dives: I do research, reading of articles, whitepapers, and sometimes books to curate trying to connect insights.
- Grounded Arguments: These are my own theses, built on a strong foundation of specific references and data. I always show my sources, including when I rely on professional experience (I will then describe these).
I will use AI based services in writing articles and doing research, while I will check references and rewrite texts. Some texts I may write from scratch, some may be fully automated (but in this case explicitly stated as such).
3. Experiments (My Proof of Concept)
This is a part of my site where I try to test some of the thoughts/interests I have, or articles I have published by simply doing them as experiments. These are driven by a question and interest, and may evolve over time. I always have had an urge to understand a bit more how something works and its actual impact, hence this section.
In this section, I will run public case studies to see if my theories work. Sometimes they will be small, short ones, sometimes a bit larger and longer term. My current experiment, The LLM SEO ‘Durable Ledger’ Test, is a transparent, living document where I’m testing E-E-A-T principles from scratch.
I will share what I do and what I learn as I go, being a firm believer in that one needs to apply and test things in order to learn, which leads to interactions, new insights and change; something often written about in design thinking.
## Principles of How I Work (Trust)
- I will be clear about what is an “opinion” (a Thought) versus what is “research” (an Article).
- I will show my work and my sources (in Articles and Experiments).
- I will be transparent and candid about my process, including my failures.
What you’ll find here is not a final set of answers, but a public record of a search. If you are also someone who believes we have much to win by infusing tech with purpose and meaning, you’re in the right place.
Sincerely, Marcus